What is keyword Research?
Keyword is a search term. When people type or search anything in search engine like (google, bing, yandex) that’s called keyword or niche.
Many marketer works with keywords. Keyword could be a product name, a service name, or a movie etc. If they want to grow up their business or want to sell product, then need to know the right keywords. After that they use premium keyword research tools like Ahrefs, Kwfinder etc.
Example: If I need a new macbook pro, generally I search in
google “macbook pro”. This search term called keyword.
How to do keyword research using Ahrefs
Step 1: At first open the Ahrefs Keyword Explorer. After that select the location, where you want to see the search result. Then type a keyword/niche. Here I put keyword “SEO”. Then press Enter.
Step 2: then you can see the Overview result such as search volume, return rate, CPC, Global volume etc. If you see this keyword difficulty is too high, and then selects the phrase match option. In this option you can found many keyword ideas and many cool features.
Step 3: Ahrefs provide a lot of cool features, which help you to choose right keyword selection. For a beginner I suggest select low difficulty with good search volume keywords.
Here I choose maximum keyword difficulty 15 and CPC or cost per click 2$. You can modify the filter option according to your requirement. If you want to use long term keywords, then use word count filter. put more than 3 words for better result. It’s really helps you to choose the best keyword.
Step 4: After showing this result press in Export Button and save your keyword research data. Here you can see Quick Export, Full Export and custom export. Personally I recommend select full export option.